Dingle Distillery

In 2017, Street & Co supported the launch of independent, Irish family owned artisan spirits distillery, The Dingle Distillery as it launched its small batch Gin, Vodka and Whiskey into the UK market. Since the launch we now work closely with the entire team behind the brand (from distribution and sales through to the master distillers and owners of the distillery) with an on-going objective to raise brand awareness for all three spirits, across the domestic, Northern Ireland and UK markets.

Through tapping into trends and story telling e.g the Irish Whiskey Renaissance to the aspirational experiences we create with third party venues and stockists (e.g. The Doyle Collection, Merchant House of Fleet Street, Fortnum & Mason, Harvey Nichols etc) we aim to bring the distillery’s USPs and elegantly Irish messaging to the fore – giving consumers reason to trade up their usual spirit of choice and on trade, reasons to stock – through media event listings and product placement features. 

S&Co has initiated and developed luxury experiences e.g  The Dingle Trim & Tonic – a high end pop up barber shop providing men with a hot towel shave and complimentary gin and tonic which was featured online in GQ, The Jackal, Evening Standard and The Week to The Dingle Distillery St Patrick’s Seisun at luxury cocktail venue, Bloomsbury Club Bar. A weekend of elegantly Irish activations spear headed by the distillery spirits, the aim was to challenge the usual ‘Paddy-Wackery’ drunken stereotype associations with the Irish celebration, securing coverage across London and National press.