Leicester Square for Heart of London BID

Working with the Heart of London Business Alliance to establish Leicester Square as a vibrant London Landmark and the West End’s principal meeting place for people to relax, sit, watch and enjoy.

Street & Co engineered a collaboration with ‘4 Our Creative Arts’ to create the ‘Pause and Play’ Series, a programme of world class interactive art installations never before seen in London. The series commenced with IMPULSE, an installation of 15 singing illuminated seesaws brought over from Montreal.  Unanimously loved by visitors and the media with coverage secured in international, national and regional media across broadcast, print and online as well as a broad spectrum of consumer lifestyle, arts & culture, design and trade titles. 

Total audience reached to date in excess of 26,950,838.