TATE MODERN, WARHOL

To coincide with the major Andy Warhol exhibition which opened at Tate Modern in March 2020, Tate Eats presented a sharing, sweet and savoury ‘snack’ menu inspired by the American artist. The brief was to echo themes of pop-art, colour and some of Warhol’s most famous works.

A well attended press lunch yielded a feature and front page splash in Evening Standard’s Life & Style as well as FT How To Spend It, Sunday Times Food newsletter and even a dedicated slot on the Table Talk Spectator Life podcast with many more pieces to follow post lockdown when the doors of Tate Modern open once again… watch this space.

Tate Modern, Eliasson

To honour the Olafur Eliasson exhibition at Tate Modern, Tate Eats collaborated with the kitchen team of Studio Olafur Eliasson to offer a seasonal, vegetarian menu with low carbon emissions that echoed the lunch served at the Berlin studio. We ensured the dishes had a strong visual identity on the plate and in our photography to complement the exhibition and compel journalists to attend our press event and cover the menu ultimately driving guests to the restaurant whether attending the exhibition or not.

Chinatown London, Dumplings Day

Showcasing Chinatown London’s dumplings expertise and positioning at the forefront of Asian cuisine, we created a campaign anchored by Dumplings Day spanning PR, social and on-street activation. We secured Australian chef Brendan Pang for a one-month residency at Dumplings’ Legend collaborating on a menu inspired by his roots featuring the likes of Xinjiang-style Kangaroo and Crispy Salt and Pepper Crocodile. The partnership was amplified online with how-to videos, strong imagery, press and influencer events as well as a bespoke dumpling cartoon character for additional engagement and interactivity. It concluded with 2,000 dumplings from 10 restaurants being given away to queues around the block.

Kathryn Sargent, Savile Row launch

In 2016 Kathryn Sargent made history when she became the first female master tailor to open her own tailoring house on London’s historic Savile Row. We managed the entire press roll out securing global coverage for Kathryn including a raft of national titles such as The Times, The Sunday Telegraph, Daily Mail, BBC Radio 4, BBC News, ITV News and Channel 5 News.

Tate Britain, Van Gogh

In Spring 2019, Tate Britain welcomed the highly anticipated Van Gogh exhibition. Inspired by Van Gogh’s vivid colour schemes and Dutch flavours, Head Chef of Rex Whistler restaurant, Alfio Laudani, developed a tasting menu and three course lunch menu to celebrate the exhibition.

Savile Row Gin, launch

Late 2019 saw the launch of Savile Row Gin in partnership with brand ambassador and investor David Gandy. With two such iconic British names on board, the press rollout was carefully curated to deliver the perfect blend of key messages in trade and consumer coverage including the cover story feature in December’s luxury issue of The Drinks Business.

Heart of London Business Alliance, Leicester Square

To help reignite the love for Leicester Square and its gardens we created two fun and unexpected art installations encouraging people to visit and spend time there. The first, ‘Swept Up’, was a showcase of Czech artist Michal Trpák’s ‘umbrella people’ dangling beautifully from the garden’s trees for passers-by to admire. The second was a series of 15 interactive, light-up, ‘singing’ seesaws that brought a sense of childlike fun to the Square banishing post-summertime blues and mild seasonal affective disorder with light therapy.

The Other Palace, launch of ‘Toast’

To promote the in-house restaurant and bar at The Other Palace to top-tier food, drink and London-centric press, we leveraged the appeal of the theatre’s newest play, Nigel Slater’s Toast, to host two press nights. This enabled us to get the theatre’s food and drink in the hands of typically hard to reach targets. Guests including Allan Jenkins (OFM), Bob Granleese (Guardian), Karen Barnes (delicious), Lisa Markwell (Sunday Times) and Felicity Spector were served a modern twist on rice pudding in homage to Nigel’s childhood favourite as well as a choice of three bespoke cocktails inspired by Nigel’s love of sweets.

Poppies, Christmas

For Christmas 2019, Poppies Fish & Chips created the perfect Christmas indulgence – battered Quality Street. This novel, light-hearted idea captured the nation’s imagination with media coverage spanning titles across the country as well as a feature on This Morning with Holly and Philip. What’s your favourite?

Dingle Distillery, World’s Best Gin

In 2019, The Dingle Distillery’s Dingle Gin was awarded World’s Best Gin at the World Gin Awards following a blind tasting of 400 different gins from 20 different countries. The win, for a small independent Irish distillery, was a huge and well-deserved achievement. We shouted about it from the Somerset House rooftops, offered tastings and used it as a way to tell the Distillery’s story.

Where The Pancakes Are, Shrove Tuesday

London’s favourite pancake house held a pop-up at Flat Iron Square’s Après ski chalet for Shrove Tuesday 2019, offering a new limited-edition pancake flavour as well as a special pancake day cocktail. Visitors were driven there thanks to 40 pieces of national and London-centric coverage including The Week, Metro, Stylist, The Spectator and more. 

Chinatown London, ContemPLATE

To shine a light on the wonderful variety of ingredients used in Asian cooking and to demystify them for a Western audience, we commissioned emerging fine art photographer Marcella Chan to create 15 images showing a juxtaposition of British and Asian ingredients in her own inimitable style. As well as opening up a discussion around the unique ingredients and flavours that can be found in Chinese food, the exhibition – ContemPLATE – was hosted at The China Exchange on Gerrard Street driving additional footfall to the area.

Camden Market, Christmas

To celebrate the 45th anniversary of London’s iconic Camden Market, Christmas 2019 saw the transformation of its North Yard into an illuminated North Pole with North London’s longest outdoor ice rink and immersive Santa’s grotto. To kick off the campaign we secured a picture exclusive with the Evening Standard and a subsequent press preview resulted in coverage across 33 publications including Metro, Daily Mirror, Waitrose Weekend and Time Out.

NOMAN

Since 2013, we have been working with NOMAN is an Island to raise awareness of HPV and the 5% of cancers it causes, specifically creating and driving the ‘Jabs for the Boys’ campaign – a call for policy change so all boys can be protected from the HPV virus, as girls are in the UK. Taking the challenge to break taboos and re-align misinformation we garnered great press support including BBC and Sky, lobbied the UK Government and supported the formation of an HPV health coalition with 50 organisations coming on board. In 2019, the hard work by all involved was rewarded as boys joined their female peers in receiving this cancer-preventing vaccine for the first time. UK policy was changed, in line with 38 other countries. Now we turn attention to the rest of the world, with a goal to eradicate HPV globally.

Porterhouse Brew Co

Since 2017, we’ve been raising the profile of independent family owned Porterhouse Brew Co within Ireland, and launching the craft brewers in the UK. In 2018, we announced the opening of its new €6million state of the art brewery focussing on the business’ evolution from Dublin’s first brewpub to the innovative brewers they are today. In 2019, we hosted a press launch within the new brewery for key beer influencers and lifestyle press to experience the new brewery first hand.

Tate Modern, Picasso

Inspired by the Picasso exhibition at Tate Modern, Head Chef Jon Atashroo designed a two-course set menu that drew inspiration from specific regions and restaurants that the artist visited during his lifetime, and the culinary experiences that inspired and sustained him. Coverage highlights include Saturday Kitchen, The Telegraph, Vice Munchies, Evening Standard and more. 

Flat Iron Square launch

In 2016, London’s new food, drink and music hub opened: Flat Iron Square. Covering 40,000sq ft and encompassing seven railway arches, Flat Iron Square formed the first part of the new Low Line in London’s Bankside. Coverage highlights included Wallpaper*, Evening Standard, Time Out, The Times, Metro and more. 

Roller Nation, 2019 relaunch

London’s only ‘nightclub on wheels’, Roller Nation, burst back onto the London scene in June 2019 with a ‘Skate The Decades’ summer housewarming – an all-day festival to celebrate its relocation after extensive investment. Coverage included Time Out, Metro, Hello, Londonist, The Resident, and Country & Town House. 

Chinatown London, Chinese New Year

For Chinese New Year 2019, we wanted to celebrate the people behind some of Chinatown London’s favourite restaurants so we created its very first recipe book – ‘Family Recipes from Chinatown London’. The e-book featured recipes contributed by the restauranteurs of nine popular restaurants, each one also sharing the story behind the dish. Hosted on the Chinatown website and amplified via social media channels, the book created over half a million impressions across digital platforms. 

Tate Modern, Launch of Level 9 Restaurant

In 2016, Tate Modern brought fresh energy to London’s dining and drinking scene with the arrival of the Level 9 Restaurant and Terrace Bar.  A lively press event in the new space yielded reams of coverage in the likes of The Guardian, FT How To Spend It and Stella.

Poppies, Curry sauce takeover

Poppies Fish & Chips, legendary East End chippy, collaborated with two other East End residents, Gunpowder and som saa, for a ‘curry sauce takeover’ during April and May 2019. Chefs from the two renowned restaurants created bespoke curry sauces to pair perfectly with a serving of Poppies traditional chip-shop chips. Resulting coverage was seen in Evening Standard, Time Out, Hot Dinners, and more.