Comms Strategy

Over 6 years working with Chinatown London, we have built the strategy to overcome perceptions to educate the reader and the viewer from the local, to the traveller, far and wide about Chinatown as a hub for East and Southeast Asian cuisines.

Our work has rebuilt perceptions and created a vibrant window to the East.

We have…

▶︎ Grown the Instagram following from 15k to 108k by creating
relevant content supported by digital campaigns, tactically plotting
ad spend and keeping up with the algorithm.​

▶︎ Started a TikTok channel that has grown to nearly 50k followers.​​

▶︎ Gone viral with 1M+ more video views more than one popular
reel.​

▶︎ Collaborated with hundreds of authentic and inspirational
influencers such as Dejashu, Clerkenwell Boy and Kim Joy.​

▶︎ Secured scores of national and international coverage from the
BBC to CNBC, Foodism to the FT by sharing the best of Chinatown
and creating moments not to miss.​

▶︎ Managed multiple stakeholders and worked closely with
crucial third parties such as Visit London and the London Chinatown
Chinese Association.

Recent Highlights include:

Chinatown’s Gerrard Street named as TimeOut ‘Best Streets in
the World’ March 2024

Lonely Planet dedicated 6 pages of coverage to Chinatown

Live broadcasts on ITV, BBC Radio London, BBC London News

On location filming with ATP Tour, Buzzfeed and Netflix Chef’s
Table

Secured scores of national and international coverage from
the BBC to CNBC, Foodism to the FT by sharing the best
of Chinatown and creating moments not to miss

On-going ‘Best of Chinatown’ features in Conde Nast Traveller
(Qin Xie) and TimeOut London (Leonie Cooper)