To continue the Poppies Fish & Chips tradition of a Christmas special, S&Co conceived, conceptualized and organised the fun and novel ‘Battered Quality Street’ idea. S&Co went for a more innovative approach to gain national recognition and more traction in a diverse range of media. From Phil and Holly chatting about it on ITV’s This Morning, to social coverage on entertainment site Joe and feature pieces in Daily Mail, The Mirror and Time Out.