Throughout the summer of 2021, S&Co supported Bubblewrap London in promoting their collaboration with iconic American comic strip PEANUTS™. With an Instagram-worthy dessert offering an exclusive Bubblewrap Waffle flavour, plus merchandise celebrating the Peanuts characters, S&Co focused the initial launch outreach around influencers to produce user-generated content to drive footfall and create a buzz. This was supported by in-house social media copywriting for their social channels and photography by the digital team.