Chinatown London launched #ChinatownBlooms in June 2021. A floating Botanical Garden installation filled the sky on Gerrard Street showcasing 7 different species of ESEA flowers. To coincide with the flowers, select Chinatown restaurants created a variety of “botanical garden” dishes – highlighting the role of flowers in ESEA cooking. The initiative aimed to safely drive footfall to the area whilst creating a buzz with Influencers and the general public.