A successful launch of the #ChinatownConnections campaign to celebrate the Year of the Tiger with increased awareness of Chinatown’s offering and highlighting stories and activities. 43 pieces of coverage were secured with a total circulation of 577,559,272, 11 media tours, filming for top domestic and international television networks and a paid-for media partnership with Great British Chefs. S&Co launched campaign creatives and animations on social media, with red packet giveaways, influencer partnerships, face filters and stickers and grew the TikTok following to 16k.