Chinatown TikTok Launch

In October 2021, S&Co launched a TikTok channel for Chinatown London. Through social listening, the team identified emerging trends and trending sounds. Via a combination of jumping on trends, creating “listicle videos”, which proved of value to our audience, and TikTok advertising, the account grew from an audience of 0 to 23,500 followers in just 10 months.