Chinatown London, Social Growth in 2020/1

Through 2020 and 2021, S&Co have been working on a long term strategy to grow the Instagram audience for Chinatown London. This strategy has been utilising a combination of social media and digital tactics such as Influencer collaborations, social media advertising, a diverse range of engaging organic content and community management. From Jan 2021 to July 2021, Chinatown London has had a 70% increase in following with 19,715 new followers.

Kathryn Sargent, Female Master Tailor

S&Co started working with Kathryn Sargent in 2016, when she made history when she became the first female master tailor to open her own tailoring house on London’s historic Savile Row. S&Co managed the entire press roll-out, securing global coverage for Kathryn, including national coverage in titles, such as The Times, The Sunday Telegraph, Daily Mail, BBC Radio 4, BBC News, ITV News and Channel 5 News.

Battered Quality Street at Poppies Fish & Chips

To continue the Poppies Fish & Chips tradition of a Christmas special, S&Co conceived, conceptualized and organised the fun and novel ‘Battered Quality Street’ idea. S&Co went for a more innovative approach to gain national recognition and more traction in a diverse range of media. From Phil and Holly chatting about it on ITV’s This Morning, to social coverage on entertainment site Joe and feature pieces in Daily Mail, The Mirror and Time Out. 

La Nonna, Fresh Pasta Concept

S&Co were tasked with growing La Nonna from street food business to neighbourhood restaurant by spotlighting the skills of the talented Roman Head Chef. Through lockdown, S&Co increased exposure for La Nonna’s DIY Kits by gaining coverage in Vanity Fair, The Independent, and more, also growing the La Nonna Instagram account by over 3,000 followers in 6 months through Influencer collaborations, more authentic tone of voice, and competitions. 

BRIK, Design-led Chocolate

S&Co assisted Kia and Raffaella, the founders of BRIK chocolate, to build their brand profile across the UK through sharing the story of their ingenious mission. This got picked-up by many widely-read and on-brand titles, such as FT How To Spend It, The Guardian, Elle Decoration, Design Milk (US) and more. BRIK’s hand-crafted ‘Make Your Own’ Easter Eggs gained much popularity in titles, Evening Standard, Daily Mirror and CN Traveller. 

Bullards Spirits, Eco Mission

From late-2020, S&Co has supported the promotion of Norwich-based Bullards Spirits eco-conscious packaging model and wonderful selection of hand-crafted, small-batch gins. Leading drinks journalists and publications were fascinated by the brand’s eco-model and Norfolk identity, leading to coverage in GQ, Olive, Shortlist, Metro, The Independent, and more. S&Co also supported locally, gaining radio coverage on BBC Radio Norfolk, and pieces in North Norfolk Living and Eastern Daily Press. 

Where the Pancakes Are

Since 2016, S&Co has been tasked with generating news coverage and brand awareness for WHERE THE PANCAKES ARE for Pancake Day with year-on-year success, taking them from a pop-up at Haggerston to 2 brick-and-mortar restaurants. 2021 exposure amounted to 42 pieces of coverage, including feature pieces in The Guardian and The Times, recipes in GQ, Delish UK and I News, and radio interviews on Times Radio and Talk Radio.

Tate Eats, Warhol Menu

To celebrate the exhibition, Tate Eats created an Andy Warhol-inspired menu at Level 9 restaurant, Tate Modern, in early 2020. S&Co facilitated the launch of the new menu by hosting a press lunch to sample the snacking menu and by pitching the story far-and-wide to the media, gaining coverage on the front page of ES Life & Style, Departures Magazine, EasyJet Traveller, FT How To Spend It and Wallpaper*.